On the list of the most stressful life events, divorce and moving rank among the top five. Unfortunately, they typically go hand-in-hand, compounding the stress even further.
Fortunately, a new GTA real estate brokerage is helping to ease the challenges of both selling and buying a home, minimizing the costs and stress for those transitioning out of a marriage and into a new home.
Justo is a full-service real estate brokerage in Toronto disrupting the industry with a focus on fairness and transparency. The Canadian-owned company offers low listing fees for sellers and large cashback for buyers.
Pay Only 50% of the Standard Commission when Selling Your Home
Sellers working with a Justo agent pay only 50% of the standard listing fee (typically 2.5%) taken by most agents*. This amounts to thousands of dollars in savings for the seller, which can make a significant difference when transitioning from a double to single income situation.
To help even further, Justo also bundles in many extra services at no additional cost. Sellers get free staging or virtual staging, 3D virtual tours, professional photography, and enhanced advertising for their listings.
Receive 50% of the Commission Back when Buying Your Next Home
Justo can also be of great assistance in helping with purchasing one’s new home following a separation; when Justo represents a buyer, they split their commission (paid by the seller) 50/50, giving the buyer thousands in cashback. This means a typical Justo buyer would receive $12,500 cashback on the purchase of a $1 million home. Justo buyers also receive free home inspections or lawyer services from companies like Mike Holmes Inspections and RealEstateLawyers.ca.
Best of all, Justo customers are under no obligation and can change agents at any time if they so choose.
Justo Offers Major Benefits that Put Home Owners First
“The end of a significant relationship is extremely emotional and difficult, and unfortunately, buying and selling real estate can often only make things even harder,” said Daphne de Groot, CEO and co-founder of Justo. “Our goal at Justo is to make the process less stressful and more transparent for our clients, and we recognize that our approach can be an enormous help to people in the midst of a separation or divorce. Our goal is to alleviate as much stress as possible.”
De Groot founded Justo after she herself had a difficult time when purchasing her own Toronto home. She felt generally left out of the process by her real estate agent, and the entire experience felt shrouded in secrecy. “It felt as though my agent was out for himself, and was only interested in making as much money as possible, not it finding me the perfect home,” said de Groot.
Feeling that home buyers and sellers deserved better, she teamed up with veteran realtor Vicki Schmidt to found Justo. Combining her own entrepreneurial spirit with Schmidt’s extensive real estate experience, the two set out to change the way real estate is done in the GTA.
Justo is Disrupting an Industry that has not Changed in Decades
“The system really hasn’t changed at all in decades, despite big strides in technology and soaring home costs,” said Schmidt. “Today, buyers and sellers are able to search listing themselves, helping to narrow down the search for agents. As a result, we now spend less time hunting for homes, and more time guiding and educating our clients, which is something they really need when making such a major financial investment.”
That’s another factor that sets Justo apart: Their hand-picked agents. While most agents operate as independent contractors, with Justo, lead generation and marketing is handled at the brokerage level, allowing the agents to focus exclusively on their clients, rather than on where their next listing is coming from. This approach attracts agents who are tired of the status quo and are looking to offer a more human, personal experience.
As with other companies who’ve disrupted their markets, like Amazon or Uber, there will be some who embrace this new trend, and others who will take some time to adjust. But, as a result of this new option, early adopters in the residential real estate market now have more power in their hands than ever before.
If you are looking to buy or sell a home, visit Justo.ca, or call 647-794-0064, to learn more about how they can help you make the process as seamless and stress-free as possible.
*In addition to the listing fee, the seller also pays a buyer’s agent commission, set by the seller, but commonly 2.5% + HST. HST is applicable on all commissions. All commissions are negotiable.
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Moti Wisenberg is the Co-Founder and Chief Marketing Officer at Justo Inc., a new GTA brokerage offering options for buyers and sellers frustrated by elite brokerage commissions and high-pressure sales tactics. www.Justo.ca
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